26 11 2013
We all DO judge a book by its cover, and the same saying goes for Web sites. I’ve seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.
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28 07 2013
Whoever writes all those fancy cookbooks has never been a parent. To begin with, the pages are never spill-proof, almost guaranteeing that somewhere in the middle of mixing ingredients, a spill will cover the remaining two ingredients listed. This means that parents must learn to improvise.
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21 07 2013
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.
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16 05 2013
You are now reading Part 2 of my article the
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17 03 2013
You wouldn’t judge a book by its cover, would you?
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20 11 2011
Even if your book or service is excellent, they won’t sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them.
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19 04 2010
We’re all adults, and most of us probably like to think that we’re fairly well-informed when it comes to basic life wisdom. We’re familiar with the benefits of a bird in the hand over two in the bush, we know the risks of putting all our eggs in one basket, and of course we’d never […]
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3 02 2010
Any article, report or book which is bought or sold with reproduction rights is generally referred to as self-publishing material. Most commonly, this material consists of reports or articles varying in length from 1 to 20 or more pages. This material usually has a self-cover. In a self-cover, the same weight of paper is used […]
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