28 09 2012
Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book’s benefits and how it can help them in their lives. Keep your book alive and selling well for years […]
13 11 2011
If you want happy customers to use your service or buy your book, you need to focus on their needs and desires.
19 04 2010
We’re all adults, and most of us probably like to think that we’re fairly well-informed when it comes to basic life wisdom. We’re familiar with the benefits of a bird in the hand over two in the bush, we know the risks of putting all our eggs in one basket, and of course we’d never […]
13 03 2010
Selling–a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.