A weblog by Simon Kolz
21 07 2013
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.
3 09 2010
Recently I saw an advertisement for a time management booklet: “Shorter deadlines, competing priorities, endless meetings, interruptions and even higher quality expectations are just some of today’s time challenges. And yet the number of hours in the day remains the same.”