Simon Kolz

A weblog by Simon Kolz

April, 2012

Book Events – Make Yours Successful

A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in a 10-city book tour, at the minimum. For self-published authors, it’s a good idea to arrange as many events as your time and budget allows. But, no matter […]

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The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains — these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different – booklets. They are a way to attract higher quality prospects, reap a handsome return on the investment of time and money […]

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