21 07 2013
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.
12 03 2013
Every year students flock to the college bookstore to purchase the various textbooks that they require for their classes. Little do these students realize that, in doing so, they are throwing good money away. As unbelievable as it may seem textbooks, in some cases, actually cost as much, if not more, than tuition.
12 03 2013
Set your GOALS – write them down! Most of us have specific ideas and plans for achievements over time ~ and that is a GOOD thing for all…. however, it’s imperative that YOU write down your business plan or go to the bookstore and find help in the ‘Dummies’ series to guide you.
28 11 2012
Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator. So much effort has gone into publishing it; can you afford to […]
25 06 2011
Have you ever walked into a bookstore when an author is scheduled to do a book signing and found no one in the audience? Do you shy away from autograph tables, perhaps fearing that someone may ask you to buy a book? Consider the other side of the equation. A book signing is an opportunity […]
12 06 2011
An inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go
23 03 2011
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades
25 01 2011
Go into any bookstore and you will find a big selection of self-help and personal improvement products.