Simon Kolz

A weblog by Simon Kolz

Working With Affiliate Programs

Everywhere you look you see affiliate program offers forevery product or service that you can think of. Some havefully automated systems that sell high volumes of hardproducts all over the world. In case you don’t know, “hard”products are those that you can touch…unlike an ebook ordownloadable web template. Many affiliate programs haveseveral thousand affiliates and one or two of the biggercompanies have over one million affiliates.

What are the advantages of joining an affiliate program?

They provide a ready-made business. This is a very big plusfor those people who want to earn some kind of living offthe Internet but lack the knowledge or inclination to set upa business by themselves.

Commissions and rewards are generally good, and the moreestablished programs offer a real chance of advancement tohigher and better-paid levels.

Other affiliates are usually on hand to offer practicalsupport.

What are the limitations?

You are restricted in your promotional activities due to thefact that you do not actually own the affiliate site theygive you. You won’t be able to put such things as banners,images, links, meta tags, etc. onto your page.The URL of your affiliate page is often either too long orcontains such awkward things as question marks, which manySearch Engines will not index.

Any promotional ads or articles have probably already beenused by thousands of other people and consequently may havelost its impact, making it more difficult to achieve salesor referrals.

If the program you have joined has not yet establisheditself (or in some cases even if it has), then you mayencounter problems with payments owed to you not beinghonored. You also run the risk of low quality products orsub-standard statistics that do not accurately record howmany referrals or sales you have made.

You may be required to purchase a minimum quantity of theproduct on a regular basis before you start to qualify forcommissions or even before you can become an affiliate.You may not get the technical or affiliate support you mightexpect from the company. This may be due to inadequatestaffing, or the company’s negligence.

Other people in your downline do nothing to promote theprogram.

At least four of the above limitations can be overcome witha little time and effort. You could, for example, come upwith fresher ads to promote the program (provided this isallowed).

If the company supplies the email addresses of people inyour downline, then you could offer to help the less activemembers. Very often these people are passive not becausethey are lazy or apathetic but merely because they don’tknow HOW to promote effectively! your guidance could meanthe difference between no sales or referrals and healthydownlines and residual incomes.

As regards promoting your actual page, here are a couple oflittle tricks that should overcome a number ofrestrictions:

Cloak your Affiliate URL to stop hijackers Affiliate MaskerWhile this will not help you to get listed on the majorSearch Engines, it will make your web page easier forprospects to remember and type into their browser’s addressbar.

Go to your affiliate page. Place your mouse pointer anywhereon the page and right click once. In the drop-down boxchoose “View Source”. This will display the HTML for thepage. Save this to your hard drive as a HTML document usingthe “Save As” function. Upload the page to your

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