Simon Kolz

A weblog by Simon Kolz

Writing Your Best-Selling Non-Fiction Book Title

Your struggling to sell just a few copies of your book, ebook,
report or other information-based product each month?

Are you stumped by the lack of response you are getting?

You are positive people want your information, yet no matter
how hard you try, you can’t seem to tap into the flood of
demand with your infoproduct.

Happily, there is one simple, quick change you can make to
your product that can make a massive difference to your
results — improve your book title.

Your book title is often the ONLY advertisement that stands
between your bank account and your prospects wallet.

Why is that?

Your book title finds it’s way to directories, onto bookshelves
(in the case of a printed book), website titles, website links,
email and forum signatures, business cards, topics of seminars,
press releases, joint venture partner proposals and campaigns,
interviews, and much, much more….

Here are 3 highly successful techniques for turning your mediocre
book titles into sizzling, red-hot, money-making titles…

Book Title Writing SECRET #1: Grab Their Attention

It often happens that book writers have great content, even great
sales letters and press releases, but their title is a dismal, limp
descriptive bore.

This is not the place to “save your best” marketing for the
press release.

You want your book title to reach out and grab the browser’s
attention instantly by being personal, controversial and knowing
exactly what is “front-of-mind” for your market.

Use strong words, action words, and controversy (within reason)
to capture your prospect’s attention.

Book Title Writing SECRET #2: Tap Into Their Interest

Apart from what you may think, you will not create interest in
your readers, what you can do is anticipate and tap into interests
that already exist in the mind’s of your readers.

How do you do this?

Simple, by identifying what that interest is and clearly
communicating this in your title.

For example, you’ve selected dieting as your subject area – and
you discover that what your market is REALLY interested in right
now is diets that are not dangerous to your health.

Your title could be something like:

WARNING: What You Don’t Know About Low-Carb Diets That May Hurt You.

It’s a matter of knowing what the REAL concerns are in your

Book Title Writing SECRET #3: Create Anticipation

Your book title must turn casual interest into enough curiosity
that they will take a next step – read your sales letter, lookup
your book, open the cover, purchase your book, etc…

Once you have grabbed their attention, tapped into their interest,
the final step is to convince them that YOU, the author, offers
a believable, unique and better fulfillment of their desire than
others do.

You can create curiosity by:

– giving your approach it’s own “technology” name

– listing the number of steps or formula stages

– promising results

Book Title Writing SECRET #4: Overcoming Objections

Finally, there is one final step that can really make your book
title effective – that’s to eliminate the biggest objection your
prospects will have to not buy your product.

For example, in Steve Manning’s book “How You Can Write Your Book
On Anything in 14 Days Or Less…Guaranteed!” (see ) Steve overcomes
the number one objection in the mind’s of aspiring writers with
the words “About Anything”).


Most writers are not confident about their ability to write about
a given topic – promising them an approach that will work no matter
what the subject matter, overcomes the biggest buying obstacle right
in the title.

With these tips, turn your work into it’s own marketing machine by
Attacking your market with your book title. Watch your sales soar,
your credibility increase and best of all, watch your bank account

Discover how to create your own best-selling eBooks,
Special reports or books to sell online …AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:

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