21 12 2013
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1,000 interviews, and we continue to sell our books, CDs, […]
5 06 2013
Do you dream of being on Oprah Winfrey’s television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his show where he openly campaigned […]
1 10 2012
Want to get radio interviews and coverage in print publications to sell more books?
1 08 2011
It used to be that all you had to do was pitch a great idea with a clever hook, and you’d be booked as a guest on a half-hour radio show.
20 10 2010
You’re trying to recruit a downline into your program, you’ve tried every trick in the book, and no one is signing up. Is there a sign on your back that says you’ve got the plague? Maybe you’re lacking in internet etiquette.
6 06 2010
Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist’s side of the notebook.
4 06 2010
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.