24 06 2011
Surveys of executives reveal that many companies fall short of their profit objectives due to
A weblog by Simon Kolz
24 06 2011
Surveys of executives reveal that many companies fall short of their profit objectives due to
4 06 2010
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.