21 08 2011
Interview with Book and Marketing Coach-Judy Cullins – Part 1
To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years–Judy Cullins.
Q 1- Would you say there is a difference in marketing tactics for different genres? If so, what kind of promotion would you suggest for, say, authors of children’s books, mystery/romance, or non-fiction? If there is no discernible difference, what do you see as the best method of book promotion?
A 1- The best promotion is a natural promotion–that authors will actually do. They can either write or speak. 20 years ago I was a speaker, thinking I didn’t know how to write. When the demand came for my health and personal growth how to books, I stepped up and started writing. Dan Poynter inspired me with his idea we can all write non-fiction by reframing the ideas around us in our own unique format. Since then, I have put out 10 print and eBooks on writing, self-publishing and marketing, especially online.
Do you like to speak? Then schedule at least 4 talks a month. When you speak for organizations, you will get paid and may sell books too. Consider no charge talks such as with libraries, service or business organizations.
But, if you are bashful or don’t like to speak to groups, then promote by writing. Write short excerpts from your fiction or mystery, or write short articles to post Online in spam-free opt-in ezines with thousands of ready-made subscribers you don’t have to hunt for. If you don’t know how and want a first step, try out one of the over 125 free articles on my site www.bookcoaching.com. Take a teleclass to update your skills. If I can learn the online promotion game, so can you. Three years ago, I knew nothing with low sales of around $200 a month. After a web site face-lift, my sales went from $75 a month to over $4000 consistently.
Q 2- As a book coach for 20 years, guest speaker, and leader at workshops and teleclasses, what do published authors most want to know about promoting their books?
A 3-They want someone else to promote for them.
That’s not a reality unless they have a huge budget for a publicist. But, I can offer them hope because I recommend they hire a part time computer assistant who knows the Internet from their local high school. I pay my assistant $9.50 an hour. She comes after school from 3:20-4:50PM three or four days a week. Delegating this work is the reason my books sell so well. When I didn’t put promotion time and a little money out, nothing happened.
Q 4- In an article entitled