Simon Kolz

A weblog by Simon Kolz

Sick of the Traditional Publishing Path?

A book coaching client recently emailed me that she was getting sick of traditional publishing because of so many costly requirements and so little payoff. Do you feel the same way?

Fifteen years ago, I worked hard on a 60-page proposal for a top agent and after a year got “approval” to be his client. Then the kicker, he asked for a $50,000 retainer to get the book marketing because I was an unknown.

Unknown, yes, but not a fool. A marketing maven for 20 years, I sold 20 self-help books at the back of the room for seminars taught at colleges and other talks. Why would I need to go the traditional route of low attendance book signings, travel to less than prominent spots to market the book at a cost that had to paid back through royalties.

And royalties? Even selling 10,000 books, with the percentages that book stores, distributors, and agents take, what profit comes to the author?

As an author’s advocate, I step out of the traditional box and encourage you talented writers to do so too. You can self-publish without spend $1000’s. You can write a saleable short book and it still will have merit and be readily accepted by your appropriate audience. No one today wants to read long books any more unless they are fiction.

All of this, and you can market and promote from you home office through the Internet. In just 3 1/2 years, online promotion has paid off hugely and brought me over $3500 a month in sales. Depending on your book and audience, you can too.

Avoid the myths and get real information from a professional book coach of 20 plus years. See the once a month free book and business ezines offered in the signature file below.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, “The Book Coach Says…” and “Business Tip of the Month” at and over 155 free articles. Email her at

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