6 05 2013
The back-to-school shopping is done. Brand new pencils, colored markers, and notebooks fill my daughter’s back pack. I’ve cleaned off the refrigerator in preparation for the new onslaught of pictures and class notices. School’s started. She is excited to be back amongst her friends. I find myself in the everyday routine of waking up in […]
1 08 2012
You sink back into your favourite chair with a new book in your hand. With a barely perceptible sigh of anticipation, you turn to the first page. Ah, there’s nothing like starting a brand new novel…
4 06 2010
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.