22 05 2012
Referrals . . .The Secret Weapon
Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Many of them will ask you to tell your friends, families and others who might be interested about them. For doing so, they offer you an incentive, for example, free stuff, gift certificates, etc.
Let’s talk about off line. How about the book club or record club you belong to. When you get mailings from them, ever notice the card that says if you refer a friend they’ll give you a free book or CD.