Simon Kolz

A weblog by Simon Kolz

7 Powerful Sales Copy Writing Techniques!

Your sales letter is the most important component in your
web site or marketing campaign. It will introduces your
products or services to your visitors and how people react
(buy, bookmark, leave) is 80% entirely depends on your
sales letter.

Below, I will show you how to make you sales letter a
Compelling, Non-stop, 24/7 cash generating machine!

1. Tell a good story in your sales letter.

Every body loves a good absorbing story, with a good story
you will create empathy with them.

Give story that relates to your reader’s situation, Tell
people about how you get started in your business, put
yourself in your visitors’ shoes and show them that you
know, understand about their problems and how your product
or service can help them solves their problem.

2. Put your main benefit in your headline.

It is easy to sit back for a while and write down all your
Product’s benefits on a piece of paper, after that you can
Choose which benefit to put on your headline. Combine your
product’s benefit with power words such as discover,
amazing, Secrets, guarantee, exposed, secure, love, etc.

Remember that people are overloaded with information, this
Is why you need to put some quick attention grabbers so
people will stay and read the rest of your sales letter. If
your Headline doesn’t get read then everything else may go

3. Focus on one product or service.

You need to focus on one product only, don’t offer too many
things to your visitors, if you want to sell other product
you can have different page on your web site or create a
new mini site to sell it.

4. Put testimonials on your sales letter.

A Good, believable testimonials from real people will help
Increase your sales dramatically, put their photos,
highlight their main satisfactions with using color,
bolding key sentences, italic, underlining, etc.

5. Put women, babies, pets attributes in your sales letter.

Tie your product with one of these trio because they can
deliver more attention responds to your product or service.
Insert a women’s picture in your web site header, e-book
cover will increases your sales response.

6. Create some urgency for your visitors to order.

You need to make people take action and order your product.

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