Simon Kolz

A weblog by Simon Kolz

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Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You’ve got to work your marketing muscles.

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Textbook and Workbook – You Need Both to Learn

Which is better for learning – the textbook, or the workbook of exercises and exams that goes with it? Most of us would answer that neither is better – you need both to really learn the subject being taught. The textbook gives us the basic instructions, information and resources, while the workbook lets us test […]

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