titles
21 07 2013
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.
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20 09 2010
Looking for inspiration for your next marketing communication? Try the children’s bookshelf.
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