Simon Kolz

A weblog by Simon Kolz

shopping

Back to School; Time to Recharge

The back-to-school shopping is done. Brand new pencils, colored markers, and notebooks fill my daughter’s back pack. I’ve cleaned off the refrigerator in preparation for the new onslaught of pictures and class notices. School’s started. She is excited to be back amongst her friends. I find myself in the everyday routine of waking up in […]

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Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle

I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy – The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I’ve […]

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1,001 Deals and Steals: A Guide To Online Classifieds

Some naysayers way back in the 1990s predicted that online shopping wouldn’t last. Sure, and they said television was a passing fad, too! As we all know, just the opposite has occurred. There’s a television in every household, and more than likely, the homeowner bought their television online

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College Bound: The Organized Dorm

I can still remember my shopping list for my first dorm room. Years ago we kept it simple — the must have storage staple was the old dairy crate and that was pretty much it. Those dairy crates organized everything from sweaters and sweatshirts to books. Today the storage choices are almost unlimited (although the […]

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