Simon Kolz

A weblog by Simon Kolz

headline

Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle

I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy – The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I’ve […]

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Don't Read This!

I got the headline from a public domain book I have just compiled into a pdf file and placed on my server for free download and it was written by P.T. Barnum the famous American showman entitled “The Art Of Money Getting”. In it he details how he once walked down the street past some […]

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