26 11 2013
We all DO judge a book by its cover, and the same saying goes for Web sites. I’ve seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.
28 07 2013
Whoever writes all those fancy cookbooks has never been a parent. To begin with, the pages are never spill-proof, almost guaranteeing that somewhere in the middle of mixing ingredients, a spill will cover the remaining two ingredients listed. This means that parents must learn to improvise.
21 07 2013
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.
16 05 2013
You are now reading Part 2 of my article the
17 03 2013
You wouldn’t judge a book by its cover, would you?
20 11 2011
Even if your book or service is excellent, they won’t sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them.
19 04 2010
We’re all adults, and most of us probably like to think that we’re fairly well-informed when it comes to basic life wisdom. We’re familiar with the benefits of a bird in the hand over two in the bush, we know the risks of putting all our eggs in one basket, and of course we’d never […]
3 02 2010
Any article, report or book which is bought or sold with reproduction rights is generally referred to as self-publishing material. Most commonly, this material consists of reports or articles varying in length from 1 to 20 or more pages. This material usually has a self-cover. In a self-cover, the same weight of paper is used […]