25 04 2013
It seems nowadays every marketing guru and their brother-in-law has a
A weblog by Simon Kolz
25 04 2013
It seems nowadays every marketing guru and their brother-in-law has a
6 10 2012
Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound on the topic of their book and disclose personal feelings. While not actively selling, they entice listeners to want to learn more. If you are willing to speak […]
21 06 2012
All writers are creative types, with cluttered desks, and messy piles, right? To be a good writer, one lives on coffee and stale potato chips only coming up for air when the book’s done, right? Maybe. Or maybe we as writers have convinced ourselves that this is how a “real” writer acts. Writers spend so […]
4 06 2010
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.