clever
21 07 2013
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.
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1 08 2011
It used to be that all you had to do was pitch a great idea with a clever hook, and you’d be booked as a guest on a half-hour radio show.
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14 06 2011
Use the checklist below to make sure your article, tip, or book excerpt will get published and make you a household name on the Internet.
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