Simon Kolz

A weblog by Simon Kolz

afraid

Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle

I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy – The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I’ve […]

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How to Decorate Spaces for People

When it comes to decorating your home, forget about the empty, lifeless rooms you see in interior design magazines and books. Instead, you should concentrate on designing all of the rooms in your home as backdrops for the people who will be living in those spaces. Here are a few simple techniques for designing dynamic […]

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