13 03 2010
Selling Is Not A Dirty Word
Selling–a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.
Our print and eBooks may go unread because we don’t get the word out. Our products and services don’t sell because we don’t include enough benefits to give our buyers a reason to buy. Maybe that’s because we imagine the used car salesman or the vacuum sales person. They annoyed us because they didn’t listen, they pushed, and we felt attacked. We defended our position, and that’s what we think others do when we share our books or eBooks.
When you think of selling, think of sharing the love that went into your book, product, or service and the unique, important benefits it delivers.