19 11 2012
There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a ‘What to do list’ similar to the one below. This list is not exhaustive. No two people would set it […]
27 08 2012
Authors/publishers are great at getting their books written. Entrepreneurs know their products.
23 07 2012
I know, don’t groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, “Who Makes It Happen: Back On The Road To Success With Creative Real Estate”, remember it used to take me […]
21 04 2012
Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces?
7 04 2011
How many times have you heard that you gotta get past the gatekeeper and get to the decision-maker to make the sale? Countless books and sales trainers have talked about this for years. Much of this advice was written for a world without voicemail.
2 08 2010
Part one of this article is available at www.bookcoaching.com/freearticles/article-31.shtml.
1 04 2010
13 03 2010
Selling–a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.