28 04 2013
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4 09 2012
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.
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26 07 2012
Your sales letter is the most important component in your web site or marketing campaign. It will introduces your products or services to your visitors and how people react (buy, bookmark, leave) is 80% entirely depends on your sales letter.
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13 05 2011
Write for a reason
basic, book, called, democracy, design, great, krug, point, prose, reasonget, references, spam, spawned, steve, stores, thoughtful, write, writers, yammer, yawn
20 09 2010
Looking for inspiration for your next marketing communication? Try the children’s bookshelf.
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